Do you have a website that:
- Has awesome Design
- Is functional
- Features creative and/or technical content that is both relevant and engaging to your audience
- Is properly optimized for search engines
- Is up to date
- Collects emails for your mailing list
If you answered Yes to all of the above points, congratulations, you can go on with your life, this article is not for you.
So who is this article for?
This article is for you if:
- You think your “Local” business does not need a website
- You think your Facebook (or any other Social Media platform) page is enough
- Your website sucks
- You know having a website is important but you have been procrastinating
If you answered Yes to any of the previous statements, then this is for you.
Here are the reasons why you must absolutely own a website:
1) Go Global
There’s money to be made by turning small local businesses into global empires. Especially if you are the owner of said business. The world is waiting for you to serve them.
You’d have to be very arrogant to think no one on Earth, besides your regular local clientele, would ever have an interest in becoming your customer.
2) Have Total Control
Some think social media profiles are enough. But they are not.
There’s no other way for businesses to publish content on the web without the risk of having it taken down arbitrarily by a third party.
How much control does Social Media afford you? Not much at all, you have to conform to their format, guidelines and Terms of Service, and much more, including accidental bans. Yes, it happens.
3) Endure the Test of Time
If you exclusively rely on third party platforms to host your content and promote your brand on the Internet, you run the risk of one day finding those same platforms going out of business. History has proved this happens every time.
With your own website, this won’t have to be the case. You choose for how long it stays online.
4) Make Something Unique
What do you want to put on the internet? Text, photos, videos, graphics? Publish your own software, apps? There’s no limit with your own website. It doesn’t limit you like other ways to publish your content might.
Perhaps you want to develop your own interactive website with exclusive features. This is not possible if you are relying solely on social media websites to reach and engage with your audience.
5) Own a Piece of the Internet Real Estate
If you are serious about your business, you must have your own piece of property on the web.
The Internet is the Present and Future of business. The longer you wait, the less rewards you reap.
6) You Can Sell it For a Profit
You may not want to do this, but if you don’t own it, you can’t sell it and keep 100% of the profit.
Owning your website gives you a huge leveraging advantage when you are trying to sell your business for a profit. A properly developed website and mailing list are a truly valuable asset, random content splattered around the web and fragmented between multiple social media and other platforms, is not.
7) Everything in One Place
Instead of confusing your audience and telling them to go to multiple places to reach you, just send them to your website.
Fragmentation comes at the cost of loss of focus. If you lose focus so will your audience and market.
Bonus: Every time you or someone else links to your website, there’s a chance people will be clicking that link for years to come, unlike when you link them to your Facebook or Twitter, one day these websites may not even exist, or you may have been banned or just decided not to build on said platforms anymore.